Meredith Corp. Bought an Ad-Tech Company to Make Grocery Shopping Easier - Adweek


Adweek

Meredith Corp. Bought an Ad-Tech Company to Make Grocery Shopping Easier
Adweek
Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform that pulls location data from grocery stores and CPG ...

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Mondelez Asks Startups to Shake Up Grocery Shopping in the Next 90 Days - Adweek


Adweek

Mondelez Asks Startups to Shake Up Grocery Shopping in the Next 90 Days
Adweek
Could technology push you to buy an extra pack of Oreos the next time you're grocery shopping? With more people glued to smartphones as they shop, Mondelez—the parent company of snack brands like Oreos, Ritz crackers and Trident gum—is enlisting ...

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How Goodwill's New Boutiques Are Dressing Up Secondhand Shopping - Adweek


Adweek

How Goodwill's New Boutiques Are Dressing Up Secondhand Shopping
Adweek
When Macklemore donned a mangy fur coat and strutted over the used sofas in his 2013 "Thrift Shop" video, fans got a good look at the Goodwill Outlet at 1765 Sixth Ave. South in Seattle—a stereotypical realm of fluorescent lights, linoleum floors, and ...

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Clothing Retailer's Shopping Bags Turn Inside Out to Become Recycling Mailers - Adweek


Adweek

Clothing Retailer's Shopping Bags Turn Inside Out to Become Recycling Mailers
Adweek
The initiative, for Swedish fashion brand Uniforms for the Dedicated, features biodegradable shopping bags that can be used to ship unwanted garments to charitable organizations. One thousand bags were produced in a pilot program, and consumers could ...

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Why Google Should Fear Facebook's New Product Ads - Adweek


Why Google Should Fear Facebook's New Product Ads
Adweek
These product ads are an answer to a service that Google has offered businesses since 2013 with Shopping Ads (which were initially called Product Listing Ads). Google Shopping Ads show up as paid posts atop retailer-focused search results and render ...

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What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots - Adweek


Adweek

What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots
Adweek
Regardless of the platform, the increase in prices for digital ads shows how online advertising is increasingly on par with TV with more demand from advertisers. "It's all driven by scarcity, which is why the TV spots are so expensive," said Ian ...
VIDEO Super Bowl commercials 2015: Budweiser got right what GoDaddy got ...Starcasm.net

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What Are Consumers Not Doing During the Big Game? Shopping Online - Adweek


Adweek

What Are Consumers Not Doing During the Big Game? Shopping Online
Adweek
In a world of second screens, you might think the biggest day in American sports and television viewing would create an online buying frenzy. But you'd be wrong. As new research about the 2014 Big Game provided by Adobe Digital Index (ADI) shows, ...

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Christmas Shopping Starts in October for 26% of Shoppers - Adweek


Adweek

Christmas Shopping Starts in October for 26% of Shoppers
Adweek
Google's new Holiday Shopper Intentions survey finds that 26 percent of all shoppers start searching for gift deals not in the days leading up to Thanksgiving—but before Halloween. Retailers are responding by offering Black Friday-styled discounts ...
Google's Videos, Search Haul Behind In-Store Holiday ShoppingMediaPost Communications
How Google Is Going To Hurt Amazon During The Busiest Shopping Season Of ...Business Insider
Night Owls: One-Third Of Google Product Searches Happen In The Wee HoursMarketing Land

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How the 'Priceline of Pot' Is Bringing Comparison Shopping to the Marijuana Boom - Adweek


Adweek

How the 'Priceline of Pot' Is Bringing Comparison Shopping to the Marijuana Boom
Adweek
WikiLeaf's reverse-auction model makes it easy to comparison shop. Cannabis consumers select what kind of weed they want (a nice Banana Kush, say), then name their price ($20-$350) and enter how far they're willing to travel to get it (50 miles is the ...

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Moms Shopping for Baby Gear Are Swayed by Online Recommendations - Adweek


Adweek

Moms Shopping for Baby Gear Are Swayed by Online Recommendations
Adweek
A new survey from BabyCenter finds that nearly two-thirds of upper-income millennial moms are influenced by online recommendations when shopping for baby gear. Findings from the Johnson & Johnson-owned site indicate that women-focused marketers ...

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