FMCG brands must address online shopping - Warc


Marketing

FMCG brands must address online shopping
Warc
"There is enormous headroom for growth," the report said, as it predicted that, over the next decade, online FMCG shopping would grow to account for 30% of all FMCG purchases in South Korea, by far the highest level anywhere. In China, the figure will ...
Brands must get to grips with online shopping as a 'matter of urgency'Marketing
FMCG online: more data shows why brands must actjust-food.com (subscription) (blog)
Online sales in the UK grew by 20% last yearRetail Gazette (blog)

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5 Ways Shoppers Want Brands to Use Visual Media Online: Invodo - OnlineVideo.net


5 Ways Shoppers Want Brands to Use Visual Media Online: Invodo
OnlineVideo.net
Got pictures on your product pages? Good start, but it's not enough. The ecommerce video experts at Invodo recently surveyed 1,000 consumers on their preferences for visual content when shopping online, and the results are clear. Nine out of ten ...

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New online shopping platform, Popmap, covers local niche brands - South China Morning Post (subscription)


South China Morning Post (subscription)

New online shopping platform, Popmap, covers local niche brands
South China Morning Post (subscription)
Finding niche brands and independent retailers isn't easy in a place like Hong Kong, as high rents often make it impossible for them to survive. A smart solution however has emerged in the form of a new shopping marketplace called Popmap, inspired by ...

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Shopping off-price or on small brands means savings - The Detroit News


The Detroit News

Shopping off-price or on small brands means savings
The Detroit News
When you shop for name-brand merchandise at a mass retailer, you are always paying for the name. Most of the time it's worth it, especially if you are familiar with the brand and know the clothes will fit well and last a while. However, on those few ...

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College Kids Are NOT Wearing These Brands Anymore - Refinery29


Refinery29

College Kids Are NOT Wearing These Brands Anymore
Refinery29
College fashion might traditionally be associated with school tees and slouchy sweatpants, but it's time to start giving students more credit for their personal style. Millennials are an extremely discerning bunch when it comes to shopping, and a new ...

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Luxury brands sue Chinese online shopping giant for allowing fakes - Engadget


Engadget

Luxury brands sue Chinese online shopping giant for allowing fakes
Engadget
It's no secret that luxury designers see Chinese online stores as a haven for fake goods, but they're now taking concerted action to shut down these less-than-official outlets. Kering, the parent company behind brands like Gucci and Yves Saint Laurent, ...

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3 ways brands can engage with shoppers on social media - Mashable


3 ways brands can engage with shoppers on social media
Mashable
This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. The way consumers shop online is changing, especially when it comes to lifestyle products like apparel, ...

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ICTV Brands Inc. Sells Out with DermaWand on The Shopping Channel

WAYNE, Pa. -- via PRWEB - ICTV Brands, Inc. (OTCQX:ICTV), (CSE:ITV), a direct response marketing and branding company focused on the health, wellness and beauty sector is pleased to announce a sellout ...

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Korean TV shopping channels look to exclusive brands

High-end fashion brands and home shopping channels are forming unlikely alliances as sales through more traditional routes continue to falter. While department stores have traditionally been the main outlet for high-end fashion brands, such retailers have seen their sales fall for five consecutive months, even as home shopping firms have shown the opposite trend. This, coupled with the operators ...

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Brands Boost Conversions With Google Shopping Campaigns

Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile.

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