Netflix shares rise; BTIG starts coverage at buy

SAN FRANCISCO (MarketWatch) -- Netflix Inc. shares climbed almost 5%, to $181.33 Monday, as BTIG analyst Richard Greenfield initiated coverage of the online video-streaming company with a buy rating and $250-a-share target price. In a research note, Greenfield said he was taking an upbeat view on due to improvements in its "price/value relationship, along with high-quality, proprietary original ...

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