comScore reports a strong finish for online holiday shopping - Marketing Pilgrim (blog)


Marketing Pilgrim (blog)

comScore reports a strong finish for online holiday shopping
Marketing Pilgrim (blog)
“This final week of online holiday shopping before Christmas was very strong, finishing off the season on a high note and virtually guaranteeing e-commerce spending will outperform our pre-season forecast. We are now running at a 15-percent growth rate ...

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$5 is all that stands between Amazon and a brick and mortar sale - Marketing Pilgrim


Marketing Pilgrim

$5 is all that stands between Amazon and a brick and mortar sale
Marketing Pilgrim
This scenario doesn't work for all types of products but parago says a significant number of shoppers are choosing online in categories such as electronics, entertainment, even clothing and shoes. 43% of those surveyed said they prefer to buy clothes ...

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Consumers slowly warm to buying consumables online - Marketing Pilgrim


Consumers slowly warm to buying consumables online
Marketing Pilgrim
Buying an ebook, concert ticket or software upgrade online is not only a no-brainer, it's almost a given. You don't drive to Barnes and Noble to buy an ebook and the last Ticketmaster booth in my area shut down along with the Tower Record store. (Which ...

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Traditional Stores Opening Silicon Valley Labs In Attempt to Compete Online - Marketing Pilgrim


Marketing Pilgrim

Traditional Stores Opening Silicon Valley Labs In Attempt to Compete Online
Marketing Pilgrim
Silicon-Valley-Map It's taken many years and lots of proclamations from the Internet industry that it has taken over shopping (which it hasn't by any stretch of the imagination but it's great PR hype, isn't it?) but the world of traditional brick and ...

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US Consumers Would Switch Online Stores before Switching Grocery Stores - Marketing Pilgrim


US Consumers Would Switch Online Stores before Switching Grocery Stores
Marketing Pilgrim
There's one store where I get the same checkers and baggers every week and so it's a friendly, welcoming environment. I like that. I also think that's part of the reason people are likely to switch from one online store to another – most online stores ...

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Mobile Users Plan Plenty of Game Time While Shopping for the Holidays - Marketing Pilgrim


Mobile Users Plan Plenty of Game Time While Shopping for the Holidays
Marketing Pilgrim
You know what they say, all shopping and no play makes Jack a prime target for marketers. But this holiday season, Tapjoy says marketers should combine both shopping and play for an even bigger payday. First, let's be clear about who came up with these ...

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Etsy Partners with Lifestyle Brands to Create Curated Shopping Showcase Pages - Marketing Pilgrim


Marketing Pilgrim

Etsy Partners with Lifestyle Brands to Create Curated Shopping Showcase Pages
Marketing Pilgrim
An endorsement from Martha Stewart Weddings, Apartment Therapy or Lucky Magazine can turn a struggling designer into the next big business. But making that kind of connection isn't easy — unless you know someone – like Etsy. The social ecommerce ...

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2013 Holiday Shopping Season is Shorter and Starts Sooner. Are You Ready? - Marketing Pilgrim


Marketing Pilgrim

2013 Holiday Shopping Season is Shorter and Starts Sooner. Are You Ready?
Marketing Pilgrim
festive-418192-m It would seem like there's always the same number of shopping days between Thanksgiving and Christmas, but it simply isn't so. In 2012, we celebrated the mighty turkey on November 22, giving shoppers and sellers a full 31 days of ...
Early promotions, slow growth expected for holiday shopping seasonThe Business Journal of Milwaukee (blog)
Holiday Shopping Season Could be Weakest Since 2009Fox Business
Decorations reflect fewer shopping days until ChristmasLancaster Newspapers
CBS Local -Daily Athenaeum -NewsOK.com
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Online Beats Dollar, Drug and Department Stores for Back-to-School Shopping - Marketing Pilgrim


Marketing Pilgrim

Online Beats Dollar, Drug and Department Stores for Back-to-School Shopping
Marketing Pilgrim
Since Deloitte started producing their Back-to-School survey in 2009, online has hovered around the 17% to 20% mark with shoppers. It was the eighth most popular place to look for clothes, school supplies and needed tech but not anymore. This year ...
Deloitte Survey: Gearing up for Back-to-School, Shoppers More Upbeat but Still ...PR Newswire (press release)
Deloitte: For BTS, Internet Dethrones TVMediaPost Communications
Back-to-School Shopping Season Focuses on Necessities24/7 Wall St.

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Cross-Border Online Shopping: The Multi-Billion Dollar Oppourtunity - Marketing Pilgrim


Marketing Pilgrim

Cross-Border Online Shopping: The Multi-Billion Dollar Oppourtunity
Marketing Pilgrim
Why are people shopping cross-border? 80% said they do it to save money. 79% said that shopping internationally offered more variety than shopping locally. Some said they knew they could get better quality items from other countries and items that are ...
Internet powers cross-border shopping bonanza: PayPalFRANCE 24
Study says internet powers int'l shoppingHurriyet Daily News
Internet shopping across national borders is creating new 'spice routes ...Finextra (press release)

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