6 Global, Online Shopping Trends that Could Impact Your Business - Practical Ecommerce


6 Global, Online Shopping Trends that Could Impact Your Business
Practical Ecommerce
Personalization, videos on product detail pages, and content marketing are among six important online shopping trends that are impacting ecommerce business practices, according to a new study. iVentures Consulting, a management and digital business ...

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Ecommerce Lessons from the Wish Shopping App - Practical Ecommerce


Ecommerce Lessons from the Wish Shopping App
Practical Ecommerce
The Wish shopping app connects shoppers in the United States and Europe with primarily Chinese wholesalers and retailers that sell at steep discounts. The app's functions, features, and popularity may be able show online retailers a few things about ...

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Mother's Day shopping more practical - The Augusta Chronicle


Mother's Day shopping more practical
The Augusta Chronicle
While shoppers spent big in 2013 on high-tech gadgets like smart phones, tablets and cameras, many, like Harris will take a more practical approach this year and opt instead for greeting cards, flowers, apparel and accessories, according to the ...

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The New Google Shopping: What Merchants Need to Know - Practical Ecommerce


Practical Ecommerce

The New Google Shopping: What Merchants Need to Know
Practical Ecommerce
Last October, Google AdWords released Shopping campaigns, a new format and the next iteration of Product Listing Ad management. In early April, AdWords announced that all merchants will need to migrate to the new format by late August 2014. Merchants ...
Google Shopping Campaigns Get New Upgrade OptionWebProNews
Do AdWords Shopping Campaigns Work?Business 2 Community

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Online Purchase Cycle in 2014 Messy; Not a Funnel - Practical Ecommerce


Online Purchase Cycle in 2014 Messy; Not a Funnel
Practical Ecommerce
Mobile, social, and the cacophony of modern interruption marketing has transform the retail path to purchase, and forced retail marketers to focus on building lasting relationships that benefit customers. It is, perhaps, cliche to say that ecommerce ...

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20 Tools, Tactics to Improve Online Merchandising - Practical Ecommerce


20 Tools, Tactics to Improve Online Merchandising
Practical Ecommerce
I look at a lot of online stores in the context of my profession. I shop online and am involved with many companies as they plan a new or upgraded stores. In far too many cases, the focus is on branding, color schemes, and snappy, trendy layouts for ...

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4 Reasons Small Brick-and-mortar Retailers Need an Online Store - Practical Ecommerce


4 Reasons Small Brick-and-mortar Retailers Need an Online Store
Practical Ecommerce
Small, brick-and-mortar retailers should also sell online to stay competitive and meet customer expectations. Ecommerce and physical-retail commerce are merging; businesses that exist in shopping centers and malls are expected to be represented online ...
Save US jobs -- level playing field between brick-and-mortar stores and online ...Fox News
An Eye on E-CommerceGourmet Retailer

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Distributed Commerce to Disrupt Online Storefronts? - Practical Ecommerce


Distributed Commerce to Disrupt Online Storefronts?
Practical Ecommerce
The vast majority of ecommerce transactions occur in a traditional online storefront. Most ecommerce solutions include everything required for placing an order in a single shopping cart or platform — products and pricing, payment systems, order ...

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15 Online Shopping Pet Peeves - Practical Ecommerce


15 Online Shopping Pet Peeves
Practical Ecommerce
Some of the omnichannel retailers that I shop with price the same product differently depending on whether it is online or in the physical store. I understand that the cost of carrying the product is different across channels. But these days when ...

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MasterCard Defines 5 Online Shopping Personas - Practical Ecommerce


BusinessNewsDaily

MasterCard Defines 5 Online Shopping Personas
Practical Ecommerce
MasterCard, the payment industry leader, has defined five online shopper personas that defy traditional demographic boundaries and give online retailers a fresh way of looking at online marketing, personalization, and shopping behavior. The MasterCard ...
How to Know Your Customers' Digital Personality TypeBusinessNewsDaily

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