'Reverse showrooming' sends online shoppers back to retail - Stuff.co.nz


Stuff.co.nz

'Reverse showrooming' sends online shoppers back to retail
Stuff.co.nz
You may have heard of showrooming but did you know you are more likely to be doing the opposite? A trend known as "reverse showrooming" is delighting bricks and mortar retailers as internet-obsessed shoppers get off their couches and buy more things in ...

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Best Buy put off by showrooming, guarantees low price

In February 2013, Best Buy announced that it would fight showrooming by offering low-price guarantees online as well as at its retail stores.

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Best Buy And The Myth of Showrooming

Best Buy And The Myth of Showrooming

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Best Buy And The Myth of Showrooming - NASDAQ


Best Buy And The Myth of Showrooming
NASDAQ
Showrooming -- going into a store, trying a product, then buying it online -- has largely been dealt with through Best Buy's price matching program. The retailer will sell an item for a cost equal to that ofonline retailers, including Amazon . The ...

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Retailers Need Not Fear "Showrooming" As More Young People Drawn To ... - International Business Times


International Business Times

Retailers Need Not Fear "Showrooming" As More Young People Drawn To ...
International Business Times
Despite years of dire predictions that online shopping would distract consumers from brick-and-mortar retailers, younger shoppers say that mobile apps are actually more likely to get them into actual stores. Must read. Antibiotic Resistant 'Superbugs ...

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Luxury Brands Are Not Cool With Your "Showrooming" - Refinery29


Luxury Brands Are Not Cool With Your "Showrooming"
Refinery29
We're definitely guilty of taking a Sunday cruise through Neiman Marcus or Barneys to try on Tom Ford shades, pet some Valextra bags, and scoop up a L'Artisan sample or two. And, if we do buy, we tend to do it later, online, and after much deliberation.

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'Showrooming' Hits Luxury Fashion - Wall Street Journal


Wall Street Journal

'Showrooming' Hits Luxury Fashion
Wall Street Journal
Anna Cariati recently spotted a Saint Laurent clutch in a London boutique. Then the 28-year-old marketing coordinator went online and clicked to purchase on an independent website. "I like the whole shop experience, touching the fabrics, but I'm not an ...

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Accenture disputes showrooming retail trend in favour of 'webrooming'

A huge amount of hype has arisen around the negative impact smartphones are having on the bricks-and-mortar retail model. However, new research from Accenture is indicating the opposite: That customers are in fact increasingly researching retail purchases online first, before heading into the store to buy them.

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Showrooming while car shopping: How mobile devices affect automotive retail - GeekWire


GeekWire

Showrooming while car shopping: How mobile devices affect automotive retail
GeekWire
Retailers that understand this behavior can work to retain mobile shoppers on their lot by presenting alternative inventory options, price-matching and proactively communicating reasons for price variables, such as added features. Selling the ...

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Showrooming left in the dust as shoppers go online - CNBC.com


CNBC.com

Showrooming left in the dust as shoppers go online
CNBC.com
According to a new study, efforts to eliminate showrooming from shoppers' behavior paid off in 2013, as a significantly smaller dollar amount was spent by shoppers who visited a store to test or try on a product, only to go online and purchase it ...
Retailers get sales advice as they head into 2014NorthJersey.com
SAS® Analytics: The Nervous System That Brings Omnichannel Retail to LifeThe Herald | HeraldOnline.com (press release)

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