Purchases on Google Has Arrived! Plus HUGE Shopping Ad Updates for Retail ... - WordStream (blog)


TIME

Purchases on Google Has Arrived! Plus HUGE Shopping Ad Updates for Retail ...
WordStream (blog)
So why buy from the SERPs? Is Google attempting to become a retailer and steal business from shopping brands? Deep breaths, not quite. The main reason Google has decided to release Purchases on Google is because we suck at converting mobile traffic.
Google Is Making Shopping on a Smartphone Much Easier | TIMETIME
Google to add 'buy button' to support shopping via paid ads - FortuneFortune
Google Announces New Mobile Shopping Features - TheStreetTheStreet.com
Android Community -Yahoo Tech -The Seattle Times
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Google's Largest Shopping Ad EVER Spotted on the SERPs | Wordstream - WordStream (blog)


Business 2 Community

Google's Largest Shopping Ad EVER Spotted on the SERPs | Wordstream
WordStream (blog)
It appears to be a mix of a product listing (or shopping) ad and a Knowledge Graph panel. Check it out below: Google's largest shopping ad example on the SERPs. Compare this to the normal shopping ad results with a few bland text ads to the right of ...
Google's Largest Shopping Ad EVER Spotted on the SERPsBusiness 2 Community

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Google Shopping Campaigns Guide: Tips and Tricks for Beginners - WordStream (blog)


WordStream (blog)

Google Shopping Campaigns Guide: Tips and Tricks for Beginners
WordStream (blog)
You can't even think about setting up a Shopping Campaign in AdWords until you get your product data feed defined and have a process in place to update it as product info, availability, and pricing change. This is super important because if your data ...

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Cheat Sheet: Ad Extensions for Shopping Campaigns - WordStream (blog)


WordStream (blog)

Cheat Sheet: Ad Extensions for Shopping Campaigns
WordStream (blog)
As the ambiguous “late-August” deadline to transition PLA campaigns to Shopping Campaigns has come and gone, online retailers are scrambling to adapt to the new campaign type. Leading up to the big switchover, the AdWords team went to great lengths ...

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Do AdWords Shopping Campaigns Work? - WordStream (blog)


WordStream (blog)

Do AdWords Shopping Campaigns Work?
WordStream (blog)
Do Google's Shopping campaigns (the new version of Product Listing Ads) work? My answer 100 out of 100 times would be yes! The results speak for themselves, but simply, what advertiser wouldn't want to see metrics and bid at the specific product level?
Google's Product Listing Ads Get Upgrade With Shopping CampaignsThe Content Standard by Skyword

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Goodbye Google AdWords Regular PLA Campaign Type, Hello Shopping ... - WordStream (blog)


WordStream (blog)

Goodbye Google AdWords Regular PLA Campaign Type, Hello Shopping ...
WordStream (blog)
By late August, Google will retire their regular PLA campaign type and switch all product listing ads users to Shopping campaigns. Beta launched in October 2013 and fully rolled out in February, Shopping campaigns have a number of unique features that ...

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